{"id":6300,"date":"2023-08-29T14:39:29","date_gmt":"2023-08-29T12:39:29","guid":{"rendered":"https:\/\/community.swyp.fr\/?p=6300"},"modified":"2023-10-09T16:42:33","modified_gmt":"2023-10-09T14:42:33","slug":"pourquoi-franck-ballester-fait-il-le-choix-du-systeme-editorial-multicanal-swyp","status":"publish","type":"post","link":"https:\/\/community.swyp.fr\/index.php\/2023\/08\/29\/pourquoi-franck-ballester-fait-il-le-choix-du-systeme-editorial-multicanal-swyp\/","title":{"rendered":"Pourquoi Franck Ballester fait-il le choix du syst\u00e8me \u00e9ditorial multicanal SWYP ?"},"content":{"rendered":"\n<p style=\"text-align: center;\"><iframe id=\"inlineFrameExample\" title=\"Inline Frame Example\" src=\"https:\/\/player.odialab.com\/fr-FR\/odia\/SWYP_Ballester\" width=\"700\" height=\"60\" frameborder=\"0\">\n<\/iframe><\/p>\n\n\n\n\n<p>&#8220;Le m\u00e9dia&nbsp;<strong><em>L\u2019Avenir Aquitain<\/em><\/strong>&nbsp;est \u00e0 un tournant de son existence, dans un milieu agricole et rural en profonde mutation. Son \u00e9volution passe par la refonte, le d\u00e9veloppement et la compl\u00e9mentarit\u00e9 des supports d\u2019\u00e9dition \u2013 condition sine qua non de son attractivit\u00e9 aupr\u00e8s des nouveaux lecteurs et abonn\u00e9s-. Dans cette logique, il convenait de s\u2019\u00e9quiper d\u2019une solution \u00e9ditoriale multicanal collaborative adapt\u00e9e \u00e0 la taille modeste de notre soci\u00e9t\u00e9 d\u2019\u00e9dition et \u00e0 son fonctionnement.<\/p>\n\n\n\n<p>Notre objectif est de gagner du temps sur la mise en forme des articles entre les pigistes et le secr\u00e9tariat de r\u00e9daction, en vue d&#8217;une publication sur le&nbsp;<strong>SPEL&nbsp;<\/strong>plus r\u00e9active et d&#8217;une reprise facilit\u00e9e sur les&nbsp;<strong>r\u00e9seaux sociaux<\/strong>.&nbsp;<\/p>\n\n\n\n<p>La fraicheur de l&#8217;information est un facteur d&#8217;int\u00e9r\u00eat du lecteur de plus en plus incontournable. L&#8217;acc\u00e8s \u00e0 cet outil par internet peut \u00e9galement autoriser la publication quasiment en direct depuis les \u00e9v\u00e9nements couverts, o\u00f9 qu&#8217;ils soient.<\/p>\n\n\n\n<p><em><strong>SWYP&nbsp;<\/strong><\/em>a ainsi \u00e9t\u00e9 choisi parmi plusieurs autres solutions pour ses caract\u00e9ristiques techniques et son co\u00fbt comp\u00e9titif. Charge \u00e0 l&#8217;\u00e9quipe de L&#8217;Avenir Aquitain, maintenant, d&#8217;en exploiter les fonctionnalit\u00e9s de fa\u00e7on optimale.&#8221;<\/p>\n\n\n\n<p><strong>Franck Ballester<\/strong>,<\/p>\n\n\n\n<p>Directeur de la FNSEA de la Gironde<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Le m\u00e9dia&nbsp;L\u2019Avenir Aquitain&nbsp;est \u00e0 un tournant de son existence, dans un milieu agricole et rural en profonde mutation. Son \u00e9volution passe par la refonte, le d\u00e9veloppement et la compl\u00e9mentarit\u00e9 des supports d\u2019\u00e9dition \u2013 condition sine qua non de son attractivit\u00e9 aupr\u00e8s des nouveaux lecteurs et abonn\u00e9s-. Dans cette logique, il convenait de s\u2019\u00e9quiper d\u2019une solution [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-6300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-temoignages"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi Franck Ballester fait-il le choix du syst\u00e8me \u00e9ditorial multicanal SWYP ? - SWYP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/community.swyp.fr\/index.php\/2023\/08\/29\/pourquoi-franck-ballester-fait-il-le-choix-du-systeme-editorial-multicanal-swyp\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi Franck Ballester fait-il le choix du syst\u00e8me \u00e9ditorial multicanal SWYP ? - SWYP\" \/>\n<meta property=\"og:description\" content=\"&#8220;Le m\u00e9dia&nbsp;L\u2019Avenir Aquitain&nbsp;est \u00e0 un tournant de son existence, dans un milieu agricole et rural en profonde mutation. Son \u00e9volution passe par la refonte, le d\u00e9veloppement et la compl\u00e9mentarit\u00e9 des supports d\u2019\u00e9dition \u2013 condition sine qua non de son attractivit\u00e9 aupr\u00e8s des nouveaux lecteurs et abonn\u00e9s-. 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