{"id":6127,"date":"2022-11-22T18:15:59","date_gmt":"2022-11-22T17:15:59","guid":{"rendered":"https:\/\/community.swyp.fr\/?p=6127"},"modified":"2022-11-24T09:26:23","modified_gmt":"2022-11-24T08:26:23","slug":"atelier-swyp-strategies-activmailer","status":"publish","type":"post","link":"https:\/\/community.swyp.fr\/index.php\/2022\/11\/22\/atelier-swyp-strategies-activmailer\/","title":{"rendered":"<strong>ATELIER SWYP, STRATEGIES &amp; ACTIVMAILER<\/strong>"},"content":{"rendered":"\n<p>NOUVEAU PROCESS MULTICANAL &amp; PRODUCTION DES NEWSLETTERS PAR LA REDACTION<\/p>\n\n\n\n<p><strong>PAF 2022<\/strong> &#8211; ATELIER MERCREDI 7 DECEMBRE 2022 &#8211; 11H00 A 11H30<\/p>\n\n\n\n<p>En 2021 la r\u00e9daction de STRATEGIES faisait le choix de remplacer son syst\u00e8me \u00e9ditorial en place depuis quelques ann\u00e9es (uniquement pour la diffusion Web), par SWYP, avec pour objectif ambitieux de r\u00e9ussir \u00e0 mettre en oeuvre un v\u00e9ritable process multicanal (num\u00e9rique\/print).<\/p>\n\n\n\n<p>A l\u2019occasion de la PAF 2022, Gilles WYBO &#8211; Directeur de la r\u00e9daction de STRAT\u00c9GIES et Laurence DAVID &#8211; Responsable des projets digitaux, viennent t\u00e9moigner du bien fond\u00e9 de leur choix.<\/p>\n\n\n\n<p>A leurs c\u00f4t\u00e9s, notre partenaire, Fr\u00e9d\u00e9ric Raynaut &#8211; Directeur associ\u00e9 d&#8217;ACTIVECOM viendra apporter un \u00e9clairage sur le process ACTIVMAILER via SWYP (op\u00e9r\u00e9 dans le m\u00eame temps que les process Web et print) pour rendre la r\u00e9daction de STRATEGIES compl\u00e8tement autonome tant pour la production que la diffusion de leurs newsletters quotidiennes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NOUVEAU PROCESS MULTICANAL &amp; PRODUCTION DES NEWSLETTERS PAR LA REDACTION PAF 2022 &#8211; ATELIER MERCREDI 7 DECEMBRE 2022 &#8211; 11H00 A 11H30 En 2021 la r\u00e9daction de STRATEGIES faisait le choix de remplacer son syst\u00e8me \u00e9ditorial en place depuis quelques ann\u00e9es (uniquement pour la diffusion Web), par SWYP, avec pour objectif ambitieux de r\u00e9ussir \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-6127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ATELIER SWYP, STRATEGIES &amp; 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